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When you compare with other leading niche averages, such as women’s fashion which is only 1.28, its conversion opportunities are competitive. This growth is expected to continue at 3% per annum through to 2030.

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However, this online niche has grown extensively over the last couple of years. The current average conversion rate for car parts and accessories is 1.55.Ĭar parts may not seem like a ‘sexy’ niche. You can jump ahead to your specific niche by clicking the links below:Ĭonversion Rate Benchmark for Car Part & Accessory Stores Ready to find out the average conversion rates for your niche? In this post, we give you benchmark conversion rates for leading eCommerce niches and provide a comparison chart of all niches. So, What’s a Good Conversion Rate for Your Online Store?

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You can do this in minutes using this free eCommerce Benchmark tool.

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Pro Tip: Before you compare industry conversion rates to your own brands, make sure you measure up to your closest competitors by the above factors. This can be influenced by several factors, including market competition and saturation, the types of target shoppers your products appeal to, and USP positioning within your niche, just to name a few.Īlthough these benchmarks give you an idea of what your store should be generating, there is a chance that fluctuations will occur depending on several factors, including: It’s normal for niche conversion rate benchmarks to fluctuate year-on-year. Important Note About 2022 Conversion Rate Benchmarks

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By accumulating data from a wide variety of niches, we have collected the benchmark eCommerce conversion rates you should be aiming for in 2022. So how do you determine what your eCommerce conversion rate benchmark should be?

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This means that some brands should have higher or lower conversion rate goals than others, depending on the niches they are positioned in. Abbreviation marks for other PGMs include: "Plat." or "Pt." for platinum "Irid." or "Ir." for iridium "Pall." or "Pd." for palladium "Ruth." or "Ru." for ruthenium "Rhod." or "Rh." for rhodium and "Osmi." or "Os." for osmium.Want to know what eCommerce conversion rate your store should be aiming beyond, or how it compares to your biggest competitors?Ĭonversion rate benchmarks can be tricky as they differ depending on the industry or niche you’re selling in. Such a ring may simply read "Platinum," "Plat" or "Pt," or may be marked "95% Plat," "950 Plat" or "950 Pt." Rings containing 850 or more parts pure platinum may be described as "platinum" if they use the number "850," or "85% or more" to qualify "Platinum" or its abbreviation in the content marking.

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According to the Federal Trade Commission, in the United States, "Platinum" (without additional qualifications) can only be used to mark and describe rings made with at least 950 parts pure platinum throughout. Platinum content markings are based on parts per thousand of pure platinum in the ring. Just 5 percent of an alloy metal can give soft platinum the necessary hardness for a ring, according to 1 Wedding Band. Copper and cobalt are also commonly alloyed with platinum for polishing ability and color. Makers commonly alloy platinum with the PGM metals-palladium, ruthenium and iridium. In most countries where platinum jewelry is manufactured, the pure platinum content is at least 85 percent, according to Platinum Today.











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